Against the historic backdrop of Tai Kwun, luxury audio pioneer Bang & Olufsen celebrated a remarkable milestone with the launch of its A Century of Beautiful Sound Exhibition, marking 100 years of innovation, craftsmanship, and design excellence. The three-day exhibition, running from May 29 to 31, offers a sensory journey through the Danish brand’s rich heritage while revealing how its pursuit of beautiful sound continues to shape the future.
One of the exhibition’s biggest highlights is the rare display of some of Bang & Olufsen’s most iconic creations. Visitors can trace the evolution of home entertainment through legendary pieces such as The Eliminator (1926), the company’s first commercial success, the acclaimed Beogram 4000 turntable, and the sculptural Beosound 9000 CD player. Stealing the spotlight is the highly anticipated Hong Kong debut of the Beolab 90 Titan Edition—a centennial masterpiece limited to only 10 pairs worldwide.
The exhibition unfolds through four thoughtfully curated zones. Sound. Elevated. explores a century of groundbreaking products, while Factory 5 offers a fascinating look into the brand’s mastery of aluminium craftsmanship, from micron-precision cutting to intricate anodization techniques perfected over six decades. Design for Sound showcases 11 era-defining creations that transformed audio products into cultural icons. At the same time, Recreated Classics highlights how heritage pieces are restored and reimagined with modern technology for the streaming era.


The opening ceremony carried an atmosphere that felt both celebratory and intimate. Industry insiders, creatives, media representatives, and long-time Bang & Olufsen enthusiasts gathered to reflect on the brand’s century-long journey. A memorable moment came when Hong Kong singer-songwriter Jay Fung took the stage to share his personal connection with the brand and its role in his creative process. During a press conversation, Jay Fung was invited to sing a few lines, drawing smiles from the crowd and adding a spontaneous, distinctly local moment to the centennial celebration.
Beyond the exhibition, visitors can take home a piece of the 100 years celebration through the “Echoes Yard” newsstand, featuring limited-edition newspapers, collectable postcards, and exclusive commemorative souvenirs. As Bang & Olufsen looks toward its next century, A Century of Beautiful Sound is a tribute to how the brand blends exceptional design and sound to continue to shape the way we experience music, art, and everyday life.

