Three days of celebration wrapped up Hong Kong’s long weekend, and WPM kept us on our toes. Starting on Friday night with an invite-only poolside party at Soho House, with a speech from one of WPM’s founders Harry Okami, and DJ sets by well-known Hong Kong DJ TMC and WPM’s talent Moosa – it quickly turned into the kind of Friday night that you won’t easily forget. International and local creatives packed the space sparking countless conversations and connections.
In the words of Harry Okami
“Everyone who makes WPM be WPM, is in this room… we want to keep building this international community that reps Hong Kong and put it out to the world,”
That has always been the WPM pitch. The agency is one of Hong Kong’s first of its kind, built on the belief that the strongest cultural impact comes from real relationships. Whether you scroll their page, or show up to one of their events, it shows. Their network spans KOLs and influencers, videographers, models, artists, DJs, musicians, brands, and nightlife personalities – and rather than remaining as a contact list, it functions as a platform of cultural significance, to showcase the breadth of creative talent in Hong Kong. The anniversary opening set exactly this tone for the weekend ahead, and for everything the agency has been building across its first year.
Following Friday’s opening night, Wasted Market took over Soho House’s first floor with a yard sale-style market that pulled together vintage fashion, independent brands, artist workshops, and tattoo stalls across Saturday and Sunday. Their vendor lineup covered serious ground featuring: Luv.Dept, Starry Ramune, Mòk, Ota Mu Eva, Kokooky, PR Studio, Sky’s Club, Fierce, Issamood, Unum, Group The Layers, Cracked Club, D-Prototype, Kim+Gordon, Hatched, and TI22. A cross-section of the community, and some of the most culturally relevant people and brands in Hong Kong right now.
Throughout the market, shopping remained a side option. Flash tattoos kept people in the room for longer than they’d planned and WPM’s own creators moved through the space documenting it all in real time. Content being made as the event happened felt appropriate for an agency whose entire model is built around that instant visibility. And then, as a childhood throwback that nobody could resist: Beyblades. Slightly, aggressively, brilliantly over-competitive.
One year in, Wasted Market made a clear case for exactly what they have been building: not just campaigns and content, but a cultural platform that is rooted in this city.
